GTA 6 marketing gets a unique touch as Rockstar mods real cars into in-game vehicles and drives them through Miami

Rockstar’s GTA 6 marketing campaign has brought a convoy of real cars styled after in-game vehicles to Miami, expanding a citywide promotion featuring billboards, aerial banners, and a branded blimp. The campaign has drawn enthusiasm on social media but…

Preview courtesy of Notebookcheck. The full article opens on their site.